Benefits of hosting events off of social media
Last month we hosted an Instagram Live Chat with @the.goodend and @lucytfactory about the benefits of hosting events off of social media. We wanted to share some highlights from the conversation.
Why should small businesses & entrepreneurs host events off of social media?
Since IRL has all moved to Instagram, Youtube and Zoom, everything looks the same and attendees have no sense of where they are and who they are listening to. By hosting an event off of social media and on your own website using Virtual Venue, it’s like you’re inviting your attendees into your own event venue and your brand will shine through.
By bringing attendees to your website you can collect email addresses to build your funnel. On Instagram you have no idea who is watching and don’t have a way to follow up with them. If you collect RSVPs you’ll have those emails and then can send them a link to attend the event, and information about future offerings. Someone may RSVP for one specific event and then learn from your website that you also offer coaching or have a course, you’ll be able to direct your followers to all of your offerings on your website.
You create an upscale elevated and better experience by hosting events off of social media. Your attendees will be more engaged and focused than when they are scrolling through Instagram or Youtube. You’ll have their attention for longer and your content will be more memorable. Your community will stay longer when their cameras are on and they are engaged instead of passively listening while scrolling on social media.
Differentiate from other brands and surprise and delight your attendees by inviting them into a refreshing new space. Make your community feel at home. Your events are an extension of your brand, so they should look on-brand.
With Mixily you can collect RSVPs and then embed a Virtual Venue right on your website for the event. Own the whole experience in your branding and differentiate from generic social media events. You worked hard on your brand's look and feel, and it shows up everywhere you do. Why should digital events be any different? You might look at big brands and their custom designed experiences and think there is no way you can have that. Mixily makes it easy for entrepreneurs to host elevated experiences with tight budgets.
Mixily is everything you need to host virtual events for your community.